Thinkific
Thinkific, based in Vancouver, Canada, empowers entrepreneurs and businesses to scale and generate revenue by facilitating the creation, marketing, and sale of online courses under their own brand. With a growing team and a commitment to innovation, Thinkific stands at the forefront of online learning solutions.
A knowledge base its own creators could not navigate
As Thinkific underwent significant growth, they identified a need to establish a customer-facing training site for efficient onboarding and education. With the volume of content in the knowledge base, course creators encountered challenges in locating specific content, and the Thinkific team started looking for a search provider to make the experience seamless.
The training site, hosted on Thinkific, encompasses various content types, including text, video, and multimedia, covering topics from crafting engaging online course content to effective course promotion.
Growth outran discovery
The training site grew faster than anyone could describe what was in it.
Text, video and multimedia
Three content types in one library, and search reached only the words.
Creators left guessing
The answer existed, in a lesson nobody could locate on the first attempt.
One query, every lesson type it lives in
Search runs inside the course, not just across titles. Pick a result to open the lesson it belongs to.
Matched thirteen times in the lesson body and its code samples, every instance highlighted in place.
Written lessons index alongside video and audio, so one query covers all of them.
Three things that decided it
They chose Omnisearch, recognizing its potential to take the search experience to the next level. The key factors in the search experience Omnisearch provides them are:
Efficient content exploration
Our platform stands out in efficiently exploring non-textual content and providing seamless searches for videos, images, and slides. It also has a simple UI for navigating straight to the piece of content in question, including to specific moments in videos.
Automatic content ingestion
One of the best parts of using Omnisearch is that it automatically ingests and indexes all the new content the Thinkific team adds. As soon as they enable it, they stop worrying about keeping the search indexes up to date.
Faceted search
Omnisearch also provides seamless support for specifying search filters and exposing them to the end user. This is extremely important due to the volume of content.
“A magic search engine built specifically to help people enjoy content more.”
A search experience students come back for
A seamless and efficient search experience encourages users to return for more training and prompts them to refer the platform to others. This positive cycle contributes to sustained success for Thinkific and its users.
For course creators it also became a competitive line. Trainers whose libraries are mostly video report that students keep using the courses as reference material long after finishing them — and that offering search where rival trainers offer none shows up in their profit margin.
The seamless integration of Omnisearch’s advanced search features has elevated the overall learning experience, fostering a community of satisfied and engaged course creators.
Help students find anything they need inside course videos, documents, presentations and more.
Enable students to search across multiple courses on the collections and enrollments pages.
Set up Omnisearch once and have all the new courses and lessons you add processed automatically.
Your course library could be next.
Set it up once. Every course and lesson you publish after that indexes itself.