The Croatian Association for Artificial Intelligence in Zagreb organized the first meeting of the CroAI Marketing Club, a new micro-community of the association with the theme "Unlocking the Power of AI: Personalized Marketing Strategies". The gathering of numerous experts and enthusiasts was led by Tena Turčinović Barukčić, head of the Marketing Club, and the panelists were experts from the industry: Goran Vujasin, COO and head of performance at the Younited agency, Tanya Ariana Bendis, director of operations and marketing at Omnisearch, and Branimir Karačić, VP of Marketing in Sofascore. They shared their experiences, challenges and examples of successful application of AI tools in marketing.
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